It charges for what you send, not for what you store
Almost every email service in this category bills you for the size of your list. Brevo bills you for the number of emails you send, and that one difference is the entire reason to consider it.
Work through what it means. A shop with forty thousand old customers that mails them twice a year pays a per contact vendor every month for forty thousand records that generate nothing. On Brevo those records sit there costing nothing, and the bill arrives only when the send does. The free tier makes the point bluntly: three hundred emails a day, and no published cap at all on how many contacts you store.
Reverse it and the model turns against you. A list of two thousand people mailed three times a week is roughly twenty six thousand sends a month, and per contact pricing at that size is cheap.
That is the decision this whole category turns on, and it is why Brevo is our Best Value pick in the email marketing comparison despite scoring 7.7, the lowest of the four picks.
Why this page carries no dollar price
We publish prices we have read, with the date we read them. For Brevo we cannot.
Brevo renders its pricing page in the currency of the country it detects, and from our location it would show only euros. The currency control on the page offered no dollar option and would not open onto one. So this site shows no published price for Brevo rather than a figure, and the entity carries the pricing model with no number attached.
For the record and clearly labelled as a euro page read on a euro render: the ladder that day was a free tier of three hundred emails a day, then a starter tier at seven euros a month, a standard tier at fifteen, and a professional tier at four hundred and ninety nine, each about ten percent cheaper on annual billing. We are not converting those into dollars, because a conversion is not a price and our own rules are the reason this site exists.
If you are reading this from the United States, Brevo will show you dollars and those are the numbers to trust. This is a limitation of our vantage point, not of the product, and it is fixable the day we get a US render.
Where paying per send stops being cheaper
The crossover is roughly where your monthly sends exceed about ten times your list size, which is the ratio MailerLite uses on its Comfort plan and Mailchimp lands near on Standard.
Below that ratio, meaning a big list mailed occasionally, Brevo wins and usually by a lot. Above it, meaning a small list mailed constantly, per contact pricing wins and Brevo starts to look expensive. If you send very often, beehiiv removes the question entirely by not metering sends at all, though it only does newsletters.
Automation, A/B testing and send time optimisation arrive on the second tier rather than the third, which is unusually early for this category and worth a great deal if you are comparing entry plans elsewhere.
What is not in the plan price
Three things, and none of them is hidden but all of them are easy to miss.
Removing the Brevo sticker from the bottom of your emails is a paid add on rather than something a paid plan includes. Sales tooling is a separate product line with its own per seat price on top. And the gap between the middle tier and the professional tier is very large, with nothing in between, so outgrowing the middle plan is a jump rather than a step.
On the other side of the ledger, campaigns and transactional email live on the same account, which several rivals separate, and the professional tier includes ten seats and three hours a year with a deliverability specialist.
Who should use it
Anyone whose list is large relative to how often they mail it. Shops with a long tail of past customers, membership organisations, anyone sitting on years of accumulated contacts they touch quarterly.
Do not choose it if you need to see the price in your own currency before committing, which for readers outside its detected regions is a real obstacle. Do not choose it if you mail very frequently, because the model works against you. And if what you want is one predictable bill with every feature included, MailerLite is the simpler answer and Mailchimp is the better connected one.
The pricing model, plan contents and free tier limits on this page were read from the vendor pricing page on .
