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Top 4 Picks
Four picks. One of them is yours.

Temu review

Ninety days to raise a problem, and it clears EU customs on your behalf.

ARecommended

The verdict

The best protection in the category, sold through the most manipulative interface in it.

Temu homepage with a Why choose Temu? banner, a scam warning and a Top picks product row
The Temu homepage as it looked on 29 September 2026.

How the 8.5 is built

Score breakdown for temu, criteria set Shops and marketplaces
CriterionWeightScore
Price level

The cheapest of the seven at the point of sale for most categories, sustained by a first-party-style supply chain rather than by seller competition, and by discounting theatre that makes any individual saving impossible to verify.

25%9.5
Selection

Very broad across household goods, tools, clothing and electronics, and shallower than AliExpress on anything technical or niche where a specific part number matters.

20%8.5
Delivery

Local warehouses in several markets shorten the wait considerably against direct-from-China rivals, scored from the published network.

20%8.0
Buyer protection

Ninety days to raise a problem, six times the AliExpress window, with the first return of every order free and advance refunds issued before the goods come back. The strongest consumer protection on this page by a wide margin.

20%9.5
Experience

A competent app wrapped in spinning wheels, countdown timers and manufactured scarcity, which is a deliberate design choice and an unpleasant one to shop inside.

10%6.5
Trust

Honours its own policy generously and reliably, while the pressure mechanics, the unverifiable reference prices and the absence of any published seller verification all pull the other way.

5%6.0
Weighted total100%8.5

Pros and cons

What works

  • Ninety days to raise a problem, the longest window in this comparison
  • First return of every order is free
  • Shows EU import charges at checkout and asks for nothing more after it
  • Advance refunds before the goods are returned

What does not

  • The interface runs on countdown timers and manufactured scarcity
  • Second and later returns from one order cost $7.99 deducted from the refund
  • No published seller verification of any kind
  • US buyers are told they may be the importer of record, which is the opposite of the EU terms

What Temu costs

Price level: Budget

The catalogue is enormous and every listing is discounted against a reference price nobody can check, so no figure is quoted.

EU: the terms, last updated 23 September 2026, say import charges are shown at checkout, cover customs duties, taxes and fees, and nothing more is due after checkout.

US: the terms, last updated 7 November 2025, say the opposite. Prices exclude customs duties and sales tax, and the buyer may act as importer of record.

Key specs

Temu key specifications
Ships fromChina, Local warehouses in some markets
Ships toMost of Europe, North America and beyond
Avg deliveryNot measured by us
Buyer protection90 days
Return window90 days
Return shipping paid byvaries
Customs handlingEU: import charges paid at checkout, customs paid for you by a forwarder Temu appoints. US duties charged separately
Seller verificationNot published as a badge scheme
Mobile app
Support channelsIn-app chat, Help centre
Dispute window90 days, 45 to 60 on some electronics
Dispute clock startsorder
First return free
Refund without returnAdvance and instant refunds, at Temu discretion
Payment held in escrow
Import VAT at checkoutEU: shown at checkout as import charges, nothing due later. US: charged separately
Duties at checkoutEU: yes, Temu clears customs for you. US: no, buyer may be importer of record
States an IOSS registration
Customs pages updated for 2026
Seller modelThird-party sellers, largely fulfilled through Temu

Who it is for

Best for

  • Household goods, tools and clothing where the risk of a bad order matters more than the item
  • Anyone in the EU who does not want to deal with customs

Not for

  • Specific technical parts, where AliExpress has the catalogue
  • Anyone who finds a countdown timer on a shopping page insulting

In more detail

Ninety days, against fifteen

Almost everything written about Temu is about how it can possibly be that cheap. That is the wrong question, because the answer does not change what you should do.

Here is the one that does. Temu gives you 90 days to raise a problem with an order. AliExpress, the platform most people compare it against, gives you 15 days from receiving the item. Six times the window, from the two biggest names in our comparison, and we could not find another page that puts those two numbers next to each other.

Temu scores 8.5 under how we rate, the highest of the seven, and it is our Best Overall pick almost entirely on that.

What the ninety days actually covers

Most items, 90 days from purchase. Some electronics run 45 to 60 days depending on the seller, shown on the listing.

The first return of one or more items from every order is free. For a second or later return from the same order, Temu deducts $7.99 plus tax from your refund. SHEIN charges exactly the same amount under exactly the same structure, which tells you this is a category norm rather than a Temu decision.

And you often will not need to send anything back. Temu operates advance and instant refunds, paying out before the goods are returned, granted at its discretion based on your account history. That is common across this category and Temu is one of the more generous about it. If something arrives broken, open the claim before you find a box.

Two sets of Temu terms that disagree about customs

This is where Temu is genuinely useful and genuinely confusing, because the answer depends on which side of the Atlantic you are on.

In the European Union, Temu's terms, last updated 23 September 2026, put every charge in the checkout total. For goods shipped from outside the EU, import charges are shown at checkout and cover customs duties, taxes and fees, and "You will not be required to make any additional payment after checkout." A freight forwarder that Temu appoints as your representative pays the duties and taxes for you.

That is a real service and it matters more than it used to. The EU removed its EUR 150 customs duty relief in July, so the parcels that used to arrive clean now carry a duty line.

In the United States, the terms say the opposite. Prices exclude customs duties and sales tax, which are charged separately, and you "may act as the importer of record" with Temu appointing a broker to act as your direct representative.

Same company, one Atlantic apart, two different answers. Neither set of terms mentions the rule changes by name, which is true of all seven platforms on this page and not a criticism reserved for Temu.

What you pay with instead of money

Now the part the score reflects and the marketing does not.

Shopping on Temu means countdown timers, spinning wheels, quantities that are always nearly gone and prices struck through against a reference nobody can verify. We are describing what is on the screen rather than guessing at anybody's intent, and what is on the screen is built to shorten the gap between seeing a thing and buying it.

That is what pulls the experience score down, and it is where Temu loses most clearly to SHEIN and AliExpress, both of which also beat it on selection and on trust. If a shopping page that behaves like a slot machine bothers you, no return policy fixes it.

There is also no published seller verification of any kind. AliExpress at least shows you seller ratings and store history, Alibaba has suppliers inspected by named third parties. Temu shows you a product.

Who should buy it

Buy from Temu for household goods, tools, clothing and the sort of thing where the risk of a bad order matters more than the item itself. Ninety days and a free first return means a wrong order is an annoyance rather than a loss.

Buy from Temu in the EU specifically if you do not want to deal with customs, because it is one of only two platforms here that settles the import bill for you.

The two reasons not to. You need a specific part or component, where AliExpress has a catalogue this cannot touch. Or the interface makes you feel manipulated, in which case you are right and there are six other options on this page.

Return terms, import charge terms and delivery scope on this page were read from the vendor return policy and the EU and US terms of use on . We placed no orders and publish no delivery times.

Alternatives to Temu

Where Temu appears

Temu questions

How long do I have to return something to Temu?
Ninety days from purchase for most items, and 45 to 60 days on some electronics depending on the seller. That is the longest window of the seven stores we compared. Verified on 30 August 2026.
Does Temu charge for returns?
The first return of one or more items from every order is free. For a second or later return from the same order, Temu states that $7.99 plus tax is deducted from your refund. SHEIN charges exactly the same.
Will I pay customs on a Temu order?
In the EU, not after checkout. Temu terms, last updated 23 September 2026, say import charges are shown at checkout, cover customs duties, taxes and fees, and nothing more is due later. In the US its terms say prices exclude duties and you may act as importer of record.
Do I have to send the item back to get a refund?
Often not. Temu operates advance and instant refunds that pay out before the goods are returned, granted at its discretion based on your account history. That is normal across this category and Temu is one of the more generous about it.

Ready to try Temu?

Ninety days to raise a problem, and it clears EU customs on your behalf.

Sources