Still trading, under an owner its own terms do not name
Wish is still here. The site works, it prices in local currency in both Europe and North America, and orders go through.
It also has not been run by the company you agree a contract with. ContextLogic Inc. sold substantially all of Wish's operating assets to Qoo10 in April 2024 for about $161 million in cash after purchase price adjustments, per ContextLogic's own investor announcement. The terms of use on wish.com still name "ContextLogic B.V.", the EEA entity, as your counterparty, and carry the line "Last Updated: Feb 22, 2021". The EU withdrawal form still gives a San Francisco address for ContextLogic Inc.
What the relationship between Qoo10 and those entities is today, we cannot tell you. Wish publishes nothing about it.
Three years before the sale, and more than two years after it, nobody has changed the page.
Wish scores 6.4 under how we rate, the lowest of the six in our comparison, and it carries our only verdict C in this category.
The refund policy is better than the company looks
We want to be precise about why the verdict is what it is, because the policy itself is reasonable and in one respect better than anything else here.
Thirty days from delivery to ask for a refund or a return. And, unusually, thirty days from the maximum delivery date if the item never arrived at all. No other platform in this comparison publishes a clock for the parcel that simply does not come, and it is the most common complaint in the category.
You usually do not send anything back. Wish states it outright: "Please DO NOT send the goods back to Wish or the seller unless specifically instructed to do so." Refund without return is the default here rather than a discretionary favour, which is the opposite of how SHEIN and Temu frame the same thing.
EU buyers keep the statutory fourteen day withdrawal right on top of the thirty days, which Wish sets out properly, with the buyer bearing the return cost if goods are called back.
If you judged this platform on its returns page alone it would score in the middle of this comparison, not at the bottom.
What it actually scores badly on
Three things, and none of them is the refund policy.
The terms. Not a technicality. The document defining your rights, the entity you are contracting with and where to send a withdrawal notice has not been touched since February 2021 and names a company that no longer runs the business. Every platform on this page has customs guidance that has fallen behind, which we say plainly in the comparison. No other one is asking you to contract with a former owner.
No verification of anyone. Sellers appear as a "Sold by" name. There is no rating scheme, no badge, no inspection. Alibaba inspects suppliers through SGS and Intertek, AliExpress at least shows ratings and store history. Wish shows a name.
No escrow. Money is not held pending your confirmation, so the refund policy is the whole protection. That is also true of Temu and SHEIN, and it matters more here because the other two legs are missing.
What is left of the catalogue
Smaller, and less curated, than it was.
Wish was built on being cheaper than everything, and it is no longer cheaper than Temu or AliExpress on comparable goods. There is no local warehouse network of the kind Temu and SHEIN have built. There is nothing here that the two leaders do not carry, and quite a lot that they carry and this does not.
On customs: EU VAT is collected at checkout on consignments up to EUR 150, and above that Wish states that VAT and duties "are included in the purchase price", which puts it ahead of AliExpress and DHgate on the larger orders. US sales tax is collected in an enumerated list of states, on a page headed "As of January 1, 2023". Like every platform in this comparison, none of it has been revisited for the changes of the last year.
Who should buy it
We could not construct a case for choosing Wish over Temu or AliExpress, and we tried.
The one honest reason to use it: you specifically want a refund without posting anything back, and you want it stated as policy rather than granted at a platform's discretion. That is a real difference and it is Wish's.
Against that, you are agreeing to terms written for a company that no longer owns the business, buying from sellers nobody has checked, with no escrow behind the payment. If any of those three matters to you, the comparison has six other entries.
Refund terms, withdrawal rights, tax treatment and the ownership history on this page were read from the vendor policy pages and the ContextLogic investor announcement on . We placed no orders and publish no delivery times.
