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Four picks. One of them is yours.

Wix review

The most capable builder here, and the only one that prints a USD reference price.

ARecommended

The verdict

The most capable builder for a beginner, and the most expensive one to walk away from.

Wix homepage with the headline "Create your future on the leading website builder"
The Wix homepage as it looked on 1 September 2026.

How the 7.8 is built

Score breakdown for wix, criteria set Platforms and hosting
CriterionWeightScore
Performance

A 99.99 percent uptime claim and multi-cloud hosting, behind Framer and Webflow on published page weight because an editor that lets you drag anything anywhere buys that flexibility with markup. Architecture rather than a measurement, and we did not take one.

25%8.0
Usability

The easiest of the seven for somebody who has never built a site, with genuine drag-and-drop rather than a section system, and an AI first draft that gets you to something editable in minutes.

20%9.0
Value

Two hundred and four dollars for twelve months is the middle of this comparison and buys the most capable editor, while the domain voucher expiring after year one is a cost the pricing page does not lead with.

20%7.5
Scalability

The hardest platform here to leave: no code export, and changing template means rebuilding the site, so growth inside Wix is easy and growth away from Wix is a project.

15%5.5
Support

Round the clock support on every paid plan including the cheapest, which is more than Webflow, Framer or WordPress.com offer at that price.

10%8.5
Ecosystem

More than two thousand templates and a large app market, all of it inside Wix and none of it portable anywhere else.

10%8.5
Weighted total100%7.8

Pros and cons

What works

  • The easiest editor here for somebody with no experience
  • Round the clock support on the cheapest paid plan
  • Prints a USD reference price, which nothing else here does for an overseas reader
  • More than two thousand templates and a real app market

What does not

  • No code export at all, so leaving means rebuilding somewhere else
  • Changing template means rebuilding the site rather than reskinning it
  • The free domain voucher covers year one only and never a renewal
  • The free plan is a wix.com subdomain carrying Wix branding

What Wix costs

From $17 per month · free tier available · 14-day money back

Wix pricing tiers
PlanMonthlyAnnual, per monthWhat you get
LightNot published$17$204 for twelve months, the figure this comparison uses · Custom domain, Wix branding removed, 2 GB storage · Free domain voucher on a first yearly purchase only, never on renewal
CoreNot published$29$348 for twelve months · Payments, standard ecommerce and customer accounts, 50 GB storage · The first tier that can actually sell something
BusinessNot published$39$468 for twelve months · Free domain for one year, 100 GB storage, standard marketing suite · Scheduling and services
Business EliteNot published$159$1,908 for twelve months · Custom API access, multiple languages and currencies · Priced for a business rather than a site
Free1 site$0A wix.com subdomain, not your own domain · Wix branding on the site · A way to try the editor

Four paid tiers, the cheapest of which meets our anchor: Light at $17 a month billed yearly, $204 for twelve months, with a custom domain and Wix branding removed. Storage is the thing the tier list is really selling: 2 GB on Light, 50 GB on Core and 100 GB on Business. Wix states that every premium plan removes Wix branding, and that the one year free domain voucher applies only to a first yearly purchase and never to a renewal, so budget for the domain from year two. What Wix does that nothing else in this comparison does: it prints "USD prices displayed for reference only" beneath the table, so somebody comparing from outside the United States can. Squarespace and Framer both render local currency with no such reference. The free plan is a wix.com subdomain carrying Wix branding. A 14-day money-back guarantee applies to the paid plans.

Key specs

Wix key specifications
Uptime guarantee99.99% claimed
Storage2 GB on Light, 50 GB on Core, 100 GB on Business
Custom domain
Templates2000
Code export
App store
Transaction feeNone charged by Wix on the site plans
Own domain fromLight, $204 a year
Free domain, year one
Free planYes, subdomain with Wix branding
Vendor branding on free plan
Code export termsNone. Content and design stay on Wix
Switch template laterNo, changing template means rebuilding
Renewal price published
USD price readable
TrialNo trial, a free plan and a 14 day guarantee instead

Who it is for

Best for

  • A first website, built by the person who will run it
  • Small businesses that want bookings, payments and a site in one place

Not for

  • Anyone who expects to move the site elsewhere later
  • Designers who want control over the markup that ships

In more detail

The easiest one here, and what that costs later

If you have never built a website and you want one finished this week, Wix is the answer in our comparison. It is genuine drag-and-drop rather than a section system, the AI first draft gets you to something editable in minutes, and there is nothing here a beginner will find easier.

It scores 7.8 under how we rate and it is our Best Overall pick, which is not the highest score on the page. WordPress.com scores higher and costs a quarter as much, and it hands a beginner an editor they will struggle with. The head term asks for a builder, and this is the best builder.

What twelve months buys

Every price on this site is quoted at the same size. Ours is twelve months of the cheapest plan that gives you your own domain and no vendor advertising, and at Wix that is Light: $17 a month billed yearly, or $204 for the year.

Light removes Wix branding and connects your own domain, and carries 2 GB of storage, which is the thing the ladder is really selling. Core takes it to 50 GB and Business to 100 GB. Core is $348 and is the first tier that can take a payment. Business is $468. Business Elite is $1908 and is priced for a company rather than a site.

One thing the pricing page does not lead with. The free domain voucher is good for one year, on a first yearly purchase, and Wix states it "cannot be used to renew or extend a domain you already own". So year two carries a domain bill the first year did not, on every plan.

The one thing Wix does that nothing else here does

Wix prints, under its pricing table, that USD prices are displayed for reference only.

That sounds like boilerplate. It is the most useful line on any pricing page in this category. Every platform here localises its prices, and Squarespace and Framer both stop there, which means a reader outside the United States cannot compare them against anything. Wix shows the local price and the dollar reference, and the comparison on this site is possible because of it.

We are hard on Wix further down this page. This is worth saying first.

Leaving, which you cannot

Here is the expensive part, and it is the reason a Wix site is a decision rather than a purchase.

There is no code export. None, at any tier. What you build stays on Wix.

Changing template means rebuilding. Not reskinning, rebuilding. Squarespace, which is the direct rival most people are comparing against, lets you swap template on a live site. Shopify swaps themes without touching the catalogue. Wix does not, which means the design decision you make in week one is the design you have until you start again.

Put those two together and Wix is the hardest platform in this comparison to leave, which is why it scores lowest of the seven on scalability despite scoring near the top on almost everything else. That is not a criticism of the editor. It is the trade the editor is built on: the flexibility that makes it easy to use comes from Wix owning the output.

What the money actually gets you

Round the clock support on the cheapest paid plan, which is not true of Webflow, Framer or WordPress.com at similar money. More than two thousand templates. A real app market. Bookings, payments and a site on one bill, which for a small service business is a genuine reason to pay more than the cheapest option here.

The published sites are heavier than what Framer or Webflow produce. That is the price of an editor that lets you drag anything anywhere, and for most sites it does not matter.

Who should buy it

This is a first website, built by the person who will look after it, and on that brief nothing here beats it. Light is enough unless you need to take payments, where the jump to Core is real and worth paying. Round the clock support at the cheapest tier is genuinely rare and genuinely useful when something breaks on a Sunday.

The case against is one sentence long and it is about year three rather than week one. You are picking a platform you cannot leave and a template you cannot change, so pick both as though you meant it. If the easy editor is not what you are paying for, WordPress.com is a quarter of the price and you can walk away from it.

Prices, plan contents and the domain voucher terms on this page were read from the vendor plans page and support centre on .

Alternatives to Wix

Where Wix appears

Wix questions

How much is Wix?
Light is $17 a month billed yearly, $204 for twelve months, and is the cheapest plan that gives you a custom domain with Wix branding removed. Core is $348, Business $468 and Business Elite $1,908 a year. Verified on 30 August 2026.
Is the free Wix domain really free?
For one year, on a first yearly purchase. Wix states the voucher cannot be used to renew or extend a domain, so from year two the domain is a separate cost you should budget for.
Can I export my Wix site?
No. Wix offers no code export, and changing template means rebuilding rather than reskinning. That is the single most important thing to understand before starting, because it is what makes the decision expensive to reverse.
Does the free plan remove Wix ads?
No. Every premium plan removes Wix branding and the free plan does not, and the free plan also puts you on a wix.com subdomain rather than your own.

Ready to try Wix?

The most capable builder here, and the only one that prints a USD reference price.

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