A pricing model nobody else in the category uses
Livestorm does not sell you a plan with a number of attendees attached. It sells you credits.
One credit covers one unique participant in one session, and it stays valid for twelve months. You buy them in yearly packs, and the packs are the only thing you pay for. There is no monthly plan, no attendee tier to outgrow, and no charge at all for team members, who use the product without consuming anything.
At the time of writing a credit is three dollars in the US dollar view of the pricing page, and two euros fifty in the euro view.
Livestorm scores 7.7 under how we rate, which is higher than one of the four picks in our webinar software comparison. It sits outside the four anyway, and the reason is entirely about this pricing model.
What a hundred attendee webinar actually costs
Do the multiplication that the pricing page leaves to you.
A session with a hundred unique attendees spends a hundred credits. At three dollars a credit that is three hundred dollars for the webinar.
Set that against the same anchor elsewhere. WebinarJam is $39 a month. GoTo Webinar is $59 and would hold five hundred. Demio is $80.
So one webinar on Livestorm costs more than three months of any of the three plans above. Which sounds damning until you turn it around: if you run four webinars a year and thirty people come to each, you have spent three hundred and sixty dollars in total, and every monthly plan above would have cost you more for a capacity you never used.
That is the honest shape of it. Livestorm is priced for irregular events with unpredictable turnout, and it is priced badly for anything with volume. The second half of that sentence deserves its own section, because there is a specific trap in it.
The replay problem
Credits are consumed by unique participants across live, on demand and replay viewing.
Read that twice, because it is the fact that decides the purchase. Almost everywhere else in this comparison the replay is free: you run the webinar, you send the recording to the people who registered and did not turn up, and it costs you nothing. The exception is GoTo Webinar, whose entry plan records only to your own machine: you can still send the file, and the hosted replay page and the automatic follow-up cost the step up to Elevate. On Livestorm the recording itself is free and each person who watches it spends a credit.
Which makes evergreen structurally the wrong use for this tool. If your plan is one good recorded session running on demand forever, every viewer is billable, and the better the funnel performs the worse the arithmetic gets. That is the opposite of how eWebinar prices, where viewers never affect the bill at all.
The other half of the same mechanic runs in your favour, and Livestorm is right to make a point of it: registrants who never turn up cost nothing. In a category where no-shows are routine, paying only for the people who actually attended is a fairer deal than paying for a room size you guessed at.
What the product is like when you are not doing arithmetic
Good, and that is worth saying, because the pricing discussion above buries it.
Everything runs in the browser, for hosts and attendees alike, and the room is the cleanest in this comparison. Sessions run up to four hours on Pro with as many as three thousand live attendees. Events, recordings and team members are all unlimited. Registration pages, reminder emails, polls, question and answer, chat and post-event analytics are part of the product rather than an integration.
The setup flow is the least frustrating here, which matters if you run events often and different people do the setup each time.
Two limits worth knowing. The Salesforce, Marketo and Pardot connectors are held back for Enterprise, along with twelve hour sessions, a support SLA and a dedicated success manager. And there is no permanent free plan, only a free trial that needs no credit card.
Who should buy it
Buy Livestorm if your events are live, occasional and unpredictable in size. Four or five webinars a year with turnout that might be twenty people or two hundred is precisely the case the credit model was designed for, and it will cost you less than any monthly plan sized for the worst case. Buy it too if you have a lot of hosts, because they are free.
Do not buy it if the replay is the point, or if you intend to run anything on demand. Do not buy it if you need a predictable monthly figure to put in a budget, because there is not one. And check the connector list against Enterprise before you commit, because the CRM integrations most sales teams need are not on Pro.
Credit prices, session limits and plan contents on this page were read from the US dollar view of the vendor pricing page on .
