The short answer
For most blog publishing, Jasper is the strongest AI writing tool because it holds one brand voice across a whole content series. Copy.ai gives five seats for $29/month, Rytr is the only genuinely usable free option, and Frase is the pick when the post has to rank.
We compared these four against the vendor pricing pages and published documentation on . We did not run a hands-on test of every tool, and we do not claim to have. What follows is a comparison of published capability, published limits and published prices.
Why the order is not the score order
Copy.ai scores 7.9 and Jasper scores 7.7, which is close. Jasper takes Best Overall anyway, because the question that slot answers is "what should most people use", and holding a brand voice across twenty posts matters more there than saving forty dollars a month.
The reverse is also true. Sudowrite scores 7.7, higher than two of our picks, and it is not in the four. Its strengths are built for fiction, and none of them transfer to a post that has to rank in search. A score is a property of the product, not a queue position.
The one thing that decides this category
Structure across length.
Every tool here writes a competent paragraph. The gap opens somewhere around the thousand-word mark, where a draft either keeps its argument or turns into four disconnected sections that repeat each other. That is why capability carries the heaviest weight in the criteria set, and it is the single thing worth testing during a trial.