The free plan is a real attribution tool
Triple Whale is analytics and attribution built for online stores. It puts its own pixel on your store, attributes each order to the ads and channels before it, and adds a business intelligence suite and an AI assistant, Moby, on top.
Unusually for this category, you can start without paying or talking to anyone. The Free plan includes the Triple Pixel with first and last click attribution, a lifetime lookback window, ten users, a year of data and Moby to explore. For a store that has only ever seen what Meta reports, seeing first click next to last click is already a different picture.
The free plan also keeps working as long as you want it. Triple Whale describes it as free with no commitment, and the only other free plan among the tools we compared is RedTrack's Relay, for stores.
Triple Whale scores 7.6 under how we rate and is the free pick in our ad tracking software ranking.
What the paid plans add, and what they cost
The paid packages are Foundation, Automate and Enterprise.
Foundation is where the measurement most stores pay for begins: multi-touch attribution from the Triple Pixel, every attribution model and lookback window, unlimited data and users, a dashboard builder with a SQL editor, customer segments, and Sonar, which sends first-party data back to the ad platforms. Automate adds Moby actions within guardrails, such as adjusting budgets and pausing ads, plus landing pages and creative tools. Enterprise adds marketing mix modelling and incrementality testing alongside attribution, multi-brand reporting, SSO and audit logs.
What none of them has is a published price. Triple Whale says prices combine your annual GMV and the package, and its FAQ refers to a slider that would show them. On 27 October the page showed no figures, and every paid plan started with a booked walkthrough.
What the free plan leaves out
The free plan is generous for a start, and the comparison table is specific about its edges. The Triple Pixel is marked as partial. Attribution is first and last click only, with no multi-touch, and the lookback window is lifetime only. Data is kept for 12 months rather than without limit. The post-purchase survey is a light version. And Sonar, which sends your first-party data back to the ad platforms, is a paid feature.
That last point is the one to weigh. Sending real conversions back to Meta and Google is what most stores now buy ad tracking for, and on Triple Whale it starts on Foundation.
RedTrack makes the opposite trade with its own free store plan, Relay. Relay sends server-side conversions to the ad platforms for nothing but attributes only from UTM tags on the last click. Triple Whale Free shows you more about where sales came from; Relay does more to fix what the ad platforms see. A store can reasonably run both while it decides.
Twelve months, billed monthly
Read one FAQ answer before the walkthrough. Foundation, Automate and Enterprise are 12-month subscriptions. You can be billed monthly, or yearly with two months free, but the commitment is a year either way.
Revenue growth moves you up. As your store grows, Triple Whale moves you to the plan for your new revenue tier and says it will tell you in advance; prepaying the year locks your tier for that year.
None of that is hidden. It is simply a different deal from tools that bill month to month, and it makes the free plan the sensible place to start.
Security and setup
Triple Whale states that SOC 2 compliance is available on every tier, with SOC 2 Type 2, SSO and audit logs listed on Enterprise. It says most brands are running in 15 minutes with no engineer, and offers implementation specialists to book.
Who should buy it
Start with the free plan if you run an online store and spend across Meta, Google and TikTok. Move to Foundation when you want multi-touch attribution and the data sent back to the ad platforms, and go into the walkthrough knowing the term is a year.
Agencies and brands with several shops get one useful line in the FAQ: every paid plan includes unlimited users and connects as many stores as you need, so a second store does not mean a second subscription. Multi-brand reporting sits on Enterprise.
Skip it if you are an affiliate, a lead-generation business or an info seller; it is built around store orders. And if you need a price before a call, RedTrack publishes its store plans, free and from $99 a month.
The free plan, the package contents, billing terms and security statements on this page were read from the Triple Whale pricing page on . We did not run campaigns through it and publish no tracking accuracy figures.
