Built for affiliate media buying
Voluum is a tracker for affiliates, lead-generation buyers and performance teams running many campaigns across many traffic sources. It tracks visits, clicks, conversions and impressions, distributes traffic between offers and landing pages by rules or by AI, and filters bots and fraud on every plan.
Its entry plan, Profit, is $149 a month for a million events, or $119 a month billed yearly. Scale is $349 for five million.
Voluum scores 7.4 under how we rate and sits among the also considered in our ad tracking software ranking.
Two plan tabs, priced by events
The pricing page splits plans between Individual and Business. Individual has Profit and Scale. Business starts with Start-up at $599 a month, or $539 billed yearly, for ten million events, a year of data and a four-hour response time, and continues through Agency and Enterprise to two larger plans for media-buying teams.
An event is any visit, click, conversion or impression that passes through Voluum, and on the larger plans ten impressions count as one. Every plan shown includes the anti-fraud kit, bot filtering by IP and user agent, rule-based traffic distribution and the AI that shifts traffic towards the landing pages that convert. Auto-rules and cost syncing with Facebook, Google and TikTok are included, with the ad spend they cover growing by plan. Voluum also offers annual deals of two to four years on request.
The Conversion API costs a Business plan
For anyone buying ads on Meta, Google or TikTok, the Conversion API is the feature that matters most now, because it sends your real sales back so the platforms can optimise on them. At Voluum it is not on the Individual plans. On the Business comparison table it is an add-on on Agency, which is $799 a month billed yearly, and included from Enterprise at $1,599.
That is the reason Voluum is not in our top four. RedTrack, which competes for the same buyers, includes the Conversion API on its entry plan.
Overage, trial and cancelling
Events are counted generously in one respect: tracking does not stop when you reach the limit. Overage is billed per thousand events, at $0.06 on Profit and down to $0.03 on Enterprise.
The trial is seven days with sample data, so you see the product but not your own traffic in it. You can cancel any time and keep access to the end of the billing cycle.
The entry plan is narrow: six months of data and 20 active campaigns. Scale doubles the data history to a year.
Who should buy it
Buy Voluum if you are an affiliate or media buyer whose work is distributing traffic, testing landers and blocking fraud across many sources, and the Conversion API is not the deciding feature or your volume justifies a Business plan.
Support scales with the plan more steeply than at most trackers. Profit promises a response within 24 hours and fourteen days of in-panel chat, Scale twelve hours, Start-up four, and the larger Business plans add account management.
Skip it if you sell your own products and need the Conversion API on a small budget, or if you want to test with live traffic before paying.
Prices, plan limits, overage, trial and cancellation terms on this page were read from the Voluum pricing page on . We did not run campaigns through it and publish no tracking accuracy figures.
