Attribution to the closed deal
Cometly is ad attribution built for B2B SaaS. Where most trackers stop at the purchase on a website, Cometly follows a lead from the ad click to the demo booked, the pipeline created and the deal closed in the CRM, which is where a B2B sale actually happens.
Its Core plan includes a pixel and server-side tracking, multi-touch attribution, account journeys, the Conversion API, an AI ads manager, audiences, MCP access and more than 70 integrations. Enterprise adds CRM and warehouse sync with Snowflake and BigQuery, the Cometly API and a dedicated solutions engineer.
Cometly scores 7.2 under how we rate and sits among the also considered in our ad tracking software ranking.
Where it fits next to the other trackers
Most of the tools in this category are built around a sale on a website. ClickMagick and RedTrack count visitors or events and send purchases back to the ad platforms. That works well when the money arrives at checkout.
B2B is different. The ad produces a form fill, the form fill becomes a demo, the demo becomes an opportunity in the CRM, and the revenue arrives weeks later on an invoice. Cometly is designed for that chain: it ties ad clicks to accounts as well as people, follows them through account journeys, and on Enterprise syncs the CRM and the data warehouse so pipeline and closed revenue can be credited to the campaigns behind them. Its Agent and AI ads manager sit on top of that data.
A price sized to pageviews, not published
Pricing is usage-based and sized to your existing monthly pageviews. The pricing page publishes no figure for either plan. Core is started from the page and Enterprise through sales.
For a B2B company, pageviews are a sensible unit. For a buyer, it means no comparison is possible until Cometly has seen your traffic.
Terms and security
The terms of service, updated on 23 October 2026, make all fees non-refundable, including overage and add-ons, unless the law requires otherwise. You can cancel any time in your billing settings and keep access to the end of the period. Disputes go first to mediation and then to binding arbitration in Pennsylvania, with a class action waiver.
On security, Cometly publishes a data processing addendum and states GDPR and CCPA compliance. Its security page also says SOC 2 Type 1 and Type II are in progress, so the audit a procurement team usually asks for is not complete yet.
The rest of the security page is reassuring as far as it goes: AES-256 encryption at rest, TLS 1.2 or later in transit, role-based access, two-factor authentication and audit logs, with the sub-processor list and security questionnaire answers available on request. Until the SOC 2 report exists, those are statements to ask about rather than an audit to rely on.
Who should buy it
Buy Cometly if you run a B2B SaaS company that spends on ads to drive demos and trials and needs to report which ads produced pipeline and revenue, not only leads.
Skip it if you run a store, sell as an affiliate, or need a price and a finished SOC 2 report before you start. Hyros, the other quote-only tool in our ranking, is built for high-ticket and call-based sales rather than B2B pipeline.
Plans, pricing model, terms and security statements on this page were read from the Cometly pricing, security and terms pages on . We did not run campaigns through it and publish no tracking accuracy figures.
