Why the price is hard to find
The pricing page does not answer what a webinar licence costs in one number.
Most people arriving here are not evaluating whether Zoom is any good. They already use it, and somebody has asked what the licence costs.
Three reasons, and all three belong before anything else.
A Zoom Workplace Pro licence is required underneath every plan on the page, and it is priced on a different page: $14.16 per user a month on annual billing. The webinar figure is an add-on, never a total. Everything is billed annually as a single upfront charge, with the page stating outright that the monthly rates it shows are the annual total divided by twelve and that you are never charged monthly. And the attendee selector, not the plan name, is what moves the price, which produces the oddity below.
Zoom Webinars scores 7.7 under how we rate and sits in the also considered group of our webinar software comparison rather than in the four.
The hundred attendee anomaly
Here is the useful part, and it takes two sentences because one will not do.
The standard Webinars plan does not sell a hundred attendee size. Its smallest is three hundred attendees, at $66.67 a month billed annually.
The higher Webinars Plus plan does sell a hundred attendee size, at $82.50 a month billed annually.
So a hundred seats cost more than three hundred seats do on the plan below. Add the $14.16 Workplace seat to each and the two routes to a hundred attendee webinar are $80.83 and $96.66 a month. If a hundred people is your audience and the Webinars Plus production features are not the reason you are here, the cheapest Zoom licence at our anchor is three hundred seats on the standard plan, and you buy capacity you will not use in order to avoid paying for a plan you do not need.
Above both sits Events at $415.83 a month for five hundred, which is a different product: multiple simultaneous stages, ticket types, an attendee lobby, sponsor placement and networking.
What Webinars Plus adds
If you do want the higher plan, this is what the money buys.
It can pre-record a session and run it as a scheduled live event, with the audience arriving to what looks like a live webinar. There is a backstage area for presenters, production layouts that make a multi-speaker session look deliberate rather than accidental, AI-generated event pages, and AI summaries and transcripts.
The run-as-live capability covers the common evergreen pattern, and it is not the same thing as an automated webinar funnel. There is no on-demand session that starts minutes after someone registers, no timed interaction layer, no automated follow-up sequence built around viewer behaviour. For that you want eWebinar at $99 a month, or EverWebinar, which comes bundled from the WebinarJam Basic plan up.
On the standard Webinars plan you get the core kit: registration, question and answer, polls, practice sessions, cloud recording with AI chapters, and performance reports that export to marketing tools. It is complete and it is conventional.
One thing to read carefully on that page. The Large Meeting and Cloud Storage add-ons quoted below the plans attach to Workplace, not to the webinar licence. The add-ons that attach to Webinars Plus are extra hub hosts and co-editors, at sixty five dollars a month each.
The advantage nothing else here has
All of which sounds like a case against buying it, and it is not, because of one thing that does not appear on any spec sheet.
Your audience already has Zoom. They have the client installed, they know what the join button looks like, they have muted themselves in it a hundred times, and they will not email you fifteen minutes in to say the link is not working. Attendance is the metric webinar software is ultimately judged on, and removing the install step is the one thing every tool here is trying to do. Zoom is the only one that gets it for free.
Zoom also has the deepest integration ecosystem in this comparison, with mature connectors into the major CRM and marketing automation platforms and an API that predates most of the tools here. If your organisation has already put Zoom through a security review, a webinar licence on the same platform is unlikely to trigger another one, and for a large buyer that alone can settle the decision.
What it does not have is the marketing layer. Registration pages, reminder sequences and replay pages are thinner than in Demio or Livestorm, because Zoom is a communications platform with a webinar mode rather than a campaign tool.
Who should buy it
Buy Zoom Webinars if Zoom is already your standard. The licence is then an increment on something you pay for anyway, your audience needs no explanation, and the integration and compliance story is the best here. At a hundred attendees, buy three hundred seats on the standard plan unless you specifically want the Webinars Plus production features, because the sizing works against you.
Think twice if you are pricing a webinar tool from scratch. Not because Zoom is expensive, which on the full figure it is not: $80.83 a month for three hundred seats and the licence under them puts it a shade above Demio and below eWebinar and EasyWebinar. Think twice because you pay the year upfront, because the marketing layer is thin, and because GoTo Webinar gives you five hundred seats for $59 with nothing required underneath, on one pricing page, with a monthly option.
Prices and plan contents on this page were read from the US dollar view of the vendor pricing page, with the attendee selector moved to each size named, on .
